B2B marketing AI skill catalog · 36 signed skills across 5 families
Senior B2B judgment, signed by name.
Beyond Blob Native is a studio for senior B2B knowledge in your AI stack — not a prompt shop. Each skill is a structured workflow condensing 10 to 25 years of a named practitioner's judgment. You see the face. You know the track record. You know who to thank when the output lands right.
Before anyone writes a word. Persona depth, ICP modeling, live buyer simulation, market intelligence, and the strategic frames that decide what gets built next.
The B2B content pipeline, end to end. Briefing, outlining, drafting across six formats. Thought leadership, customer-centric storytelling, campaign planning.
Methods three-stage content pipeline (briefing → outline → drafting) · Rhea Wessel's Write Like a Thought Leader · customer-centric storytelling
Family 03 / 05
Brand & Creative.
The craft side of the studio. Brand review, product naming, creative reflection, brand guidelines, CI compliance, training.
Methods 4-phase naming across 12 creative territories · Brand Management → Brand Experience shift · global guideline generation
Family 04 / 05
Reach & Visibility.
How your content gets found, and whether the spend paid off. Traditional SEO plus Generative Engine Optimization. Media planning. Trade-show craft. Performance analytics and attribution.
Methods SEO + Generative Engine Optimization · cross-channel media planning · trade-show briefing → concept → assets · attribution modelling
Family 05 / 05
Governance & Ops.
The layer that makes the rest safe to use at scale. EU AI Act compliance, CI consistency, prompt discipline, AI agent design, data presentation discipline.
Methods EU AI Act risk classification · CRTFCE prompt framework · 7-field AI Agent Canvas · Minto / BLUF / SCQA / Raskin frames
The library keeps growing
Thirty-plus skills today. A new one every week.
Every addition ships with a named author and a stated track record. No skill joins the library without a senior practitioner accountable for it. Existing skills get a structured review at least every quarter.